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  • Writer's pictureTommy Pennington

Introducing the Wave Platform

Updated: Dec 26, 2022

Wave is an all-in-one venue management system designed from the ground up for businesses that demand the most from their tools.

"Wave is not just an app. It's a transformative tool to drive growth, boost profits, and improve patron experiences."

Wave is everything your marketing team ever wanted - and more.

Our flagship product is the Wave Platform: an interconnected network of partner venues, Wave Ambassadors, and high-value patrons, all supported by a streamlined suite of mobile and web applications. Engaging with Wave starts with interacting with our Wave Ambassadors, a network of strategic channel sales partners. From bachelorette planning companies to luxury hotels to party bus operators, our network identifies and directs their highest-value clients through Wave to our partner venues. These patrons purchase or redeem Wave Passes on the Wave App and verify their identity through our world-class ID verification/know-your-customer (KYC) tools. Next, Wave Patrons simply walk to the front of the line at one of our venues and scan their ID with the bouncer to skip the wait. Wave is engineered to be as streamlined as possible. Additionally, our AI-powered guest management tools optimize the number of Wave passes sold nightly to eliminate bottlenecks and wait times for our patrons.

Wave is creating interconnected entertainment ecosystems, enabling us to organically direct patron flow via the Wave App to partner venues. Additionally, our platform will maximize patron satisfaction by manipulating the surge pricing of our Wave Passes and empower our partners to conduct data-driven, targeted promotional campaigns. Our data analytics and advertising capabilities provide access to an extremely high-value user base and unlock the world of high-tech marketing for the nightlife industry.

“Research Backed. Vanderbilt University Engineered.”

On the surface, Wave is a promotional marketing company, driving patron flow to our partner venues through our Wave Pass system. However, that’s just the tip of the iceberg. Wave is actually an artificial intelligence-based data analytics and advertising engine. Our goal is to revolutionize the nightlife industry by comprehensively optimizing the entire nightlife ecosystem for both patrons and venues.

Wave was developed by Vanderbilt University engineering students, and is advised by Vanderbilt's top entrepreneurship professors, staff, and mentors. We're based out of the Wond'ry, Vanderbilt's Innovation Center, and have the unique advantage of leveraging Vanderbilt's entire tech ecosystem to develop cutting-edge solutions for our clients.

Want to learn more?

We'd love to talk! Reach out to us at


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